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CJN’s Certner named new president of American Jewish Press Association
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Cleveland Jewish News CEO Rob Certner was inducted for a one-year term as president of the American Jewish Press Association (AJPA) at its annual conference held June 26-29 in San Francisco.
AJPA is the umbrella organization for 250 Jewish media and individual members in North America.
As president, Certner will serve as the public face of AJPA. He will represent the organization to other Jewish organizations, work on expanding and improving the AJPA website, and helping member organizations in various ways.
“My greatest challenge,” he says, is to “try and help an array of different kinds of papers n large, small, with greater or lesser resources, federation-owned or private n build sustainable business models through the sharing of best practices both inside and outside the association.”
Certner wants to set up “a way of sharing this information throughout the membership and on a continuing basis” to see what works and what doesn’t in terms of advertising, circulation and editorial content.
Traditionally, he says, Jewish papers “have been just that. Papers. Period. What we’re doing in Cleveland is diversifying what we do (i.e. magazines, custom publishing) to let us weather business cycles and enable us to continue publishing our core product n newspapers.” He wants to encourage those publications not already doing so to also diversify.
In addition to maintaining his ongoing responsibilities as the CJN’s CEO, Certner takes the helm at a time of great uncertainty in print journalism as the Internet increasingly siphons off once loyal readers and advertisers. This is the case with Jewish journalism just as it is in the general press.
“It’s obvious that the Web is an increasing part of our business, although no one has the magic formula for making money on the Web,” notes Certner. Nonetheless, he quickly adds, the Web must be “a strong partner” to the print part of the business.
Other “partners” Certner hopes to work with are larger, secular press associations. In that way, he explains, AJPA members will have access to “professional development opportunities” (workshops, seminars, speakers) that would not otherwise be affordable.
Certner is “most excited,” he concludes, about having the opportunity to serve an organization whose members are “very passionate” about what they do and who rely, to some extent, on AJPA to help them do their jobs well.
— C. Dettelbach
AJPA is the umbrella organization for 250 Jewish media and individual members in North America.
As president, Certner will serve as the public face of AJPA. He will represent the organization to other Jewish organizations, work on expanding and improving the AJPA website, and helping member organizations in various ways.
“My greatest challenge,” he says, is to “try and help an array of different kinds of papers n large, small, with greater or lesser resources, federation-owned or private n build sustainable business models through the sharing of best practices both inside and outside the association.”
Certner wants to set up “a way of sharing this information throughout the membership and on a continuing basis” to see what works and what doesn’t in terms of advertising, circulation and editorial content.
Traditionally, he says, Jewish papers “have been just that. Papers. Period. What we’re doing in Cleveland is diversifying what we do (i.e. magazines, custom publishing) to let us weather business cycles and enable us to continue publishing our core product n newspapers.” He wants to encourage those publications not already doing so to also diversify.
In addition to maintaining his ongoing responsibilities as the CJN’s CEO, Certner takes the helm at a time of great uncertainty in print journalism as the Internet increasingly siphons off once loyal readers and advertisers. This is the case with Jewish journalism just as it is in the general press.
“It’s obvious that the Web is an increasing part of our business, although no one has the magic formula for making money on the Web,” notes Certner. Nonetheless, he quickly adds, the Web must be “a strong partner” to the print part of the business.
Other “partners” Certner hopes to work with are larger, secular press associations. In that way, he explains, AJPA members will have access to “professional development opportunities” (workshops, seminars, speakers) that would not otherwise be affordable.
Certner is “most excited,” he concludes, about having the opportunity to serve an organization whose members are “very passionate” about what they do and who rely, to some extent, on AJPA to help them do their jobs well.
— C. Dettelbach
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