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CJN, BBYO team up for partnership - Cleveland Jewish News: News

CJN, BBYO team up for partnership

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Posted: Monday, December 23, 2013 9:19 am

The Cleveland Jewish News and BBYO have entered into a partnership for the 2013-14 basketball season.

The CJN is the media sponsor of the BBYO-run basketball league that plays Wednesday nights at the Mandel Jewish Community Center in Beachwood.

“It is an important and strategic partnership that will help grow the CJN brand within a much sought-after demographic,” said Kevin S. Adelstein, CJN publisher and CEO. “We have placed a bigger emphasis on this target audience with the popular and well-supported BBYO basketball league. This is a natural venue for us to market to as we look for ways to extend the reach of our print products, CJN.org and our social media brands on Facebook, Twitter and YouTube.

The CJN will again provide results of the weekly games, but for the first time will recognize a player of the week, to be selected by BBYO.

“I am very excited the Cleveland Jewish News is a title sponsor of the BBYO-run Cleveland Jewish Basketball League for the 2013-14 season,” said Todd Kay, BBYO Ohio Northern Region regional director. I think it is wonderful to have the weekly scores, standings and showcase of a player of the week in every issue throughout the CJBL season which runs from November through March.”

BBYO teenagers will also participate in the CJN’s new teen section that will launch in 2014.

“I am delighted that our team of professionals will be able to work with BBYO teens who want to learn about journalism,” said Bob Jacob, managing editor of the CJN. “It’s encouraging in this day and age to hear that teenagers want to write stories and take photos for a newspaper. It shows me that young people still value a good newspaper. This is a win-win situation for the CJN and BBYO.”

Kay was equally excited about the possibilities of the teen writing program.

“I am most excited the CJN is engaging our BBYO teens and area Jewish teens to be journalists for the new teen page and getting the voice of the Jewish teen community into the paper and online,” he said. “The Jewish teen voice has largely been overlooked, but our BBYO teens and the Jewish teens I have met from all over northern Ohio are the next generation of Jewish leaders in our Jewish communities and secular communities across the globe.

“Because of technology and social media, this generation of Jewish teens is exposed to more news and issues than any generation before it. This generation of Jewish teens is also learning new skills, is more knowledgeable about what is happening in the world and is motivated to make an impact on the people and world around them. Today, our teens have opinions about the political scope of our country, Israel and the global community. Our BBYO teens coordinate programs about the issues and causes they stand up for and believe in. I am thrilled the CJN has decided to provide our Jewish teens the forum and opportunity to let their voices be heard – and read.”

Welcome to the discussion.