Hal Becker writes about sales leadership for the Cleveland Jewish News. He is a nationally known speaker on sales and customer service. He is the author of numerous business books including two national best sellers “Can I Have 5 Minutes Of Your Time?” and “Lip Service.” Hal’s newest book on sales is titled “Ultimate Sales Book” He can be reached at Halbecker.com.

Latest Column

When you see these two words together – drums and selling – you don’t see a logical fit. I didn’t either until I thought about what was behind them. Now, please understand this is my personal story, but it will apply to most of you.

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There are so many books on the subjects of management and leadership. Believe it or not, many people I encounter think these two areas are the same. They could not be more different. Simply put, anyone can be promoted to be a manager. Few people actually become leaders.

Everybody wants to be happy. The key is to find the right strategy and then stick with it. This is a short lesson in life and how to live it. If you are truly content with your life and say, “Hey, I really am pretty happy,” then just skim this article and do the things that continue to give …

This article is going to be a little different than anything I have written before. It reminds me of a Dear Abby or Ann Landers column. The point I am going to make is very strong and I will admit incredibly opinionated. I am very passionate about my beliefs here, due to the fact that they h…

Most people are going to disagree with me on this next statement and you will think that I am nuts. But, it has worked for me since the mid-1970s and I will not change now, especially if something has been proven to succeed for nearly 50 years.

Remember the television show, “Friends?” It was a top-rated show for years. Believe it or not, it was also a sales training and customer service TV show that taught us a very important lesson.

We all know that famous line from the movie, “A Few Good Men,” with Tom Cruise and Jack Nicholson. Jack Nicholson says to Tom Cruise, “You want answers?” to which Cruise replies, “I want the truth.”Nicholson fires back with, “You can’t handle the truth.”

Too many salespeople worry about each of their month’s sales. So do businesses. Salespeople are saying, “Boy, I had a good month. I hope that I can do it again next month.” The manager might even say, “Hey gang, nice month. So, what is going to happen to our team next month?

My next book is not even written, but I have the title. The entire book is going to be written around the title. The publisher, who usually names the book (the author loses those rights when you sign a contract and give the book to the publisher), has the final word.

This one is really for the female readers, but the men can follow along since it affects them. Now that I have your attention, I need to ask you one question: Have you gone on a date, had a pretty nice time and the guy didn’t call you after a day or so? There is a reason for this. We sometim…