Like most consumers, I have more stuff than I need, but it makes me happy to buy things. What bothers me is sometimes we buy things we are forced to purchase, and it can be irritating. 

When I fly, I really don’t want to spend an extra $25 to have my bag or suitcase fly with me. I really do not want to spend an extra $5 for a blanket if the cabin is too cold. I certainly do not want to spend an extra $12.95 in a hotel room for Wi-Fi so I can retrieve my e-mails and then be irritated that I need to spend an extra two hours working and returning e-mails when I can be watching TV in a big comfy chair.

What is the worst thing that we have been nickeled-and-dimed on? Go to any gas station in the last few years and you will see a 75-cent charge for air to fill your tires. I don’t want to pay for air. I never had to up until recently and I do want to get air.

When I was a kid, I don’t remember asking my mom for a quarter so I can go to the gas station to fill up my tires. Well, times have changed and companies know that we need air and we are willing to pay for it. The sale of portable compressors that you can plug into your cigarette lighter have increased dramatically in the past few years, and now they have them with lights or compasses built in also. More stuff that I do not need, unless I want to pay for my air.

I want to inform you of a company that sees our frustration and wants to help us. They understand that we are mad as hell and are not going to take it any longer.

A company in Cleveland, which is known for its outstanding customer service, saw an opportunity to make us happy and give us hope again. It decided to put machines outside of every one of its locations that would give us free air. We have our freedom back to get something we all want and need. The choice to drive on fully-inflated tires and to have safety first, so we can protect our families and property with the right air pressure. 

In all seriousness, this is a genius concept and the company executives have said this is one of the best ideas that they have come up with. It is truly making their customers happy, but also bringing in additional business as well. As Walmart founder Sam Walton said, “Swim upstream, do the opposite of everyone else.”

The Cleveland company saw an opening for a simple idea, executed it and now enjoys results of doing something consumers want. We are tired of paying for things that we should not have to pay for. The smart companies are figuring this out and starting to put the consumer firs. And it is working.


Letters, commentaries and opinions appearing in the Cleveland Jewish News do not necessarily reflect the opinions of the Cleveland Jewish Publication Company, its board, officers or staff.

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