The Cleveland Auto Show is right around the corner and area dealerships are preparing for the industry’s busy season.
The Cleveland Jewish News contacted local dealerships to see what they are doing at the show as well as what releases they are most excited about from each brand.
Adventure Subaru/Adventure Jeep Chrysler Dodge
Michael Friedman, senior vice president of operations at Adventure Subaru in Painesville and Adventure Jeep Chrysler Dodge in Willoughby, said Adventure will have salespeople at the auto show to answer questions attendees may have.
“We will also be giving out a $500 coupon to people at the show that are interested in our product,” he said. “We’re looking forward to interacting with customers and meeting some new friends at the show, to tell them how wonderful our vehicles are. We want to be there when they are ready to make a deal.”
As far as what excites him most, Friedman said he has favorites from each dealership.
“I’m excited to see the 2019 Subaru Ascent,” he said. “It’s the biggest Subaru SUV ever. As for Jeep, we will be there for that too. The 2019 Jeep Grand Cherokee is another exciting reveal.”
When it comes to Bedford Nissan in Bedford, general manager Matt Greenberg said the dealership has a lot of advertising planned to run along with the auto show.
“Customers can expect great deals around the auto show and always great service from Bedford Nissan,” he said. “I’m looking forward to the excitement the show brings. Many customers like to wait to see what is out there. Nissan has such a strong lineup that it always benefits our brand around that time.”
Greenberg said he’s looking forward to seeing the brand’s new cars, like the 2018 Nissan Kicks.
Bernie Moreno Companies
Bernie Moreno, president of Bernie Moreno Companies, said the brand plans to have a VIP unveiling for the new Ashton Martin DB11 convertible and the Ashton Martin Vantage on the first day of the auto show.
“We will have the CEO of Ashton Martin of the Americas at the event,” he said. “The black-tie optional event will feature a James Bond themed evening that we’re calling ‘Cleveland Royale.’”
Moreno said they also are sponsoring “Millionaire’s Row,” an area where five luxury cars will be on display.
“The auto show represents the beginning of the spring selling season, so clients should expect great incentives, plenty of choices and our award-winning service,” he said.
Matt Dietz, general manager at Classic Lexus in Willoughby Hills, said he believes the Cleveland Auto Show is one of the best in the country because of the service and brands offered.
“We have one of the biggest turnouts due to the weather we have here in Cleveland and people looking to get out of the house and experience what is now coming to the market,” he said. “Many of the manufacturers’ best deals of the year kick off after the car show, so it’s a great start.”
Dietz said Classic Lexus sales representatives will be on the convention floor to answer questions about the brand.
“Customers can expect a world-class experience from sales, delivery and technology specialists that will listen to questions and concerns to assist you in your buying or leasing experience,” he said.
Dietz said he’s most excited to see the new vehicles in the Lexus lineup – like the Lexus LS500 or the Lexus RXL.
Colin MacLean, president of Crown Acura in Brook Park, said the auto show kicks up their selling season.
“It’s the best show in the country for show to showroom sales,” he said. “Business is slower in the winter months, so we pull out all the stops to get sales at the beginning of the year. Usually, the show makes us more aggressive. It translates to double the showroom traffic in March.”
MacLean said he’s looking forward to seeing the new 2019 Acura RDX.
“It’s going to be the future of the Acura brand in terms of the cockpit and going forward into the future,” he said.
Ganley Subaru of Bedford
Jeffrey Rosen, sales manager at Ganley Subaru of Bedford in Bedford, said the auto show is an exciting time for the Subaru brand – especially because of their lineup of core products.
“All of our core products are standard all-wheel drive and that gives us a leg up,” he said. “We are also going to unveil our new Ascent which is a three-row SUV. There will be one there on display for the customers to get in and see what it’s all about.”
Rosen said Subaru is expecting a late June delivery for that model and will be able to take orders for it at the auto show.
“Once winter is over, customers start to look for new vehicles to replace older cars,” he said.
Rosen said he can’t wait to interact with customers and discuss what they are looking for.
“It’s a good time to get involved with customers, not only loyal customers, but also customers that aren’t familiar with our brand,” he said. “We want to get them excited about Subaru.”
Mazda of Bedford
Scott Newman, general sales manager at Mazda of Bedford in Bedford, said the dealership will be open longer hours starting Feb. 25 until the end of March to assist auto show attendees.
“Our clients will receive free car washes, loaner vehicles and personalized valet service anywhere in Northeast Ohio,” he said. “The auto show is an exciting time of the year. March is historically one of the busiest months of the year with some of the best deals.”
Newman said Mazda will have a bigger display at the show, featuring the new 2018 Mazda6.
“The Mazda brand is selling a quality, upscale and efficient vehicle in a market that has seen most manufacturers selling less new vehicles,” he said. “We forecast another record auto show and month of March.”
For Corey Steinberg, used car and inventory manager at Mentor Kia in Mentor, the auto show promises renewed excitement in the industry as well as a great start to the new year in terms of sales.
“We’re sending a full staff of dealer representatives to show Kia’s exciting line of automobiles,” he said. “We’re particularly excited to display the brand-new Kia Stinger, as well as the redesigned Kia Forte.”
Steinberg said customers can expect friendly and informative representatives at the show – as well as a full line of current and concept vehicles, like the Kia Telluride SUV concept.
Mercedes Benz of Bedford
Ty Whiting, sales manager at Mercedes Benz of Bedford in Bedford said, “Besides supplying reps from Mercedes, we will have product specialists from our dealership on hand.”
Whiting said the dealership’s specialists will be able to introduce the brand’s premium vehicles to attendees, as well as answer questions regarding available equipment, pricing, promotions and availability. Guests can then request to be contacted by a specialist after the conclusion of the show.
“The auto show is still important to the Greater Cleveland market,” he said. “It’s a time of year when Clevelanders are ready to break out of the cabin fever.”
Whiting said he’s looking forward to seeing Mercedes’ models like the brand’s “timeless” G-Wagon and the GTC Roadster.
Mercedes Benz of Willoughby
Michael Leikin, general manager of Mercedez Benz of Willoughby in Willoughby, said his staff works the show for the Mercedes Benz and Volvo brands.
“We’re there to answer questions for customers,” he said. “We’re also there to promote services that our dealership provides and to get people excited for what we are doing with the two lines.”
Leikin said he’s excited to see new releases from both lines.
“I’m looking forward to seeing the new Volvo XC 40,” he said. “I’m also very excited to see the new AMG product by Mercedes Benz. I always enjoy getting to see a lot of previous and current customers. It’s a great opportunity to reconnect with people from the past.”