Kirsten Fermaglich, author of “A Rosenberg by Any Other Name,” will speak from 1:30 to 2:30 p.m. and 3 to 4 p.m. Nov. 17 at Landmark Centre, 25700 Science Park Drive in Beachwood.

The talks are put on by Jewish Genealogy Society of Cleveland, Case Western Reserve University’s Alvin and Siegal Lifelong Learning Program and the Mandel Jewish Community Center’s Cleveland Jewish Book Festival.

The first session is “Too Long, Too Foreign...Too Jewish.” Fermaglich will discuss the rise of Jewish name changing in New York City starting in World War I and intensifying during World War II. She will explain how thousands of native-born American Jews were motivated to change their names.

The second session is “I Changed My Name: Cultural Debates Over Changing After World War II.” She will focus on how leaders in the Jewish community responded to the name changing and negative stereotypes associated with those who made the decision to avoid anti-Semitism and achieve middle-class status.

Both sessions are free for members of any of the hosting organizations. Nonmember admission is $10 for both sessions or $5 for one.

Copies of Fermaglich’s book will be available for purchase and signing.

For more information, visit case.edu/lifelonglearning.

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