Fran and Jules Belkin will launch Fran Belkin’s book, “Rock This Town: Backstage in Cleveland: Stories you never heard & swag you never saw” with a talk at 7 p.m. Nov. 1 at the Rock and Roll Hall of Fame, 1100 Rock and Roll Blvd. in Cleveland.

The 144-page book chronicles the unlikely rise of Belkin Productions, a concert promotion business that booked the Rolling Stones, Bruce Springsteen and dozens of other bands and shows from 1965 until they sold the business in 2001. 

Tickets are free with RSVP at rockhall.com.

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