It’s not often I take to these pages in an open letter to our readers. In the past when I’ve done so it’s been to share with you our growth strategies, enhancements to our products, or to remind you of our editorial priorities.
In other words, I’m usually sharing with you a big idea or an important piece of the big picture – and today is no different.
I’m pleased to introduce you to CJN Tomorrow, an initiative intended to grow the voice of
up-and-coming leaders and readers in a way that complements the voice of those who’ve long been valued leaders in the Jewish community and readers of the Cleveland Jewish News.
We know this audience wants to be connected. These readers share CJN stories on Facebook, their engagement and wedding announcements are in the newspaper and also shared across social media, and they open Boker Tov every morning when it arrives in their inbox – but the time has now come for us to more fully engage them.
To accomplish our goals through CJN Tomorrow, we will form an advisory board consisting of 20 Jewish community members between the ages of 18 and 36 to advise us on how to meet their needs for quality, local Jewish content.
CJN Tomorrow members will be included in regular meetings and surveys, and their insights and ideas will be incorporated into our company’s plans for further audience engagement. As important thought leaders, CJN Tomorrow members will become part of the CJN family and will gain exposure through coverage and promotion of this program, as well as the opportunity to build relationships with CJN staff, members of our board of directors and fellow CJN Tomorrow members.
This is an opportunity for a new generation of readers – and leaders – to influence how their Jewish community media company serves them.
We begin this initiative by seeking your input. CJN readers are invited to nominate individuals from the community whom they think should be a part of CJN Tomorrow. Nominees with varying degrees of engagement in the community are welcome, including self nominations.
Please email your nominations to Rebecca Fellenbaum, our digital marketing manager, at firstname.lastname@example.org no later than May 12.
I hope you’ll join the CJN as we endeavor to better connect with current and future readers in ways that will strengthen the CJN – and Northeast Ohio’s Jewish community – for generations to come.
Kevin S. Adelstein is publisher and CEO of the Cleveland Jewish News and president of the Cleveland Jewish Publication Company.